Riya Chandran
Content Writer | Content Marketing Strategist | Brand Voice Specialist | AI Prompt Specialist | Digital Storyteller with a Literary Eye
- Role
- Content Writer at Elance Learning
- Location
- Kozhikode, KL, IN
- LinkedIn followers
- 500 followers
About Riya Chandran
Words are, in my not-so-humble opinion, our most inexhaustible source of magic.”— J.K…
Experience
Content Writer
Sep 2024 — Present · Kozhikode, IN
As a Content Writer at Elance Learning, I play a key role in shaping the brand’s digital presence through impactful content that informs, engages, and converts. My role encompasses:Content Development & Writing - Crafted SEO-optimized content for blogs, websites, brochures, and social media- Wrote academic and promotional articles on ACCA, CMA, CA, and finance-related topics- Developed engaging Instagram captions, video scripts, and newsletter copies- Maintained a consistent brand voice across all platforms and materials. Email Marketing & Campaigns- Created email marketing content to boost student engagement and drive conversions- Worked closely with the marketing team to shape content strategies for major campaigns- Wrote promotional and drip emails for course launches, webinars, and events.Sales Funnel Content & Conversion Strategy- Created content collateral to support every stage of the lead flow—from awareness to enrollment- Developed sales-centric landing pages for multiple course verticals to maximize conversion rates- Collaborated with sales and marketing teams to align content with funnel strategies- Designed and implemented chatbots to automate sales interactions and FAQs- Produced marketing and sales collateral including brochures, and explainer content to support enrollment teams.Research & Strategy- Conducted market research to align content with student interests and industry trends- Performed competitor analysis to identify gaps and create standout content- Analyzed content performance to optimize future communication strategies.
Education
St. Joseph's College (Autonomous) Devagiri, Calicut
Postgraduate Degree
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.