Riya Chand
Global Business development
- Role
- Business Development Executive at Optimidea
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Riya Chand
Successfully onboarded big clients and giant agencies for their app marketing campaigns across various models, including CPI, CPR, CPA,CPS and CPFT.Conducted comprehensive assessments of campaigns to ensure alignment with client goals.Conducted A/B testing to enhance CTR; utilized MMPs like AppsFlyer, Branch, Adjust, Singular, and Kochava for detailed reporting.Worked with Operations and Supply teams to refine campaigns and meet KPIs.
Experience
Business Development Executive
Jan 2024 — Present · IN
Successfully onboarded big clients and giant agencies for their app marketing campaigns across various models, including CPI, CPR, CPA, CPS and CPFT-Conducted comprehensive assessments of campaigns to ensure alignment with client goals-Facilitated the identification of KPIs and disseminated insights for upcoming campaigns-Conducted A/B testing to enhance CTR; utilized MMPs like AppsFlyer, Branch, Adjust, Singular, and Kochava for detailed reporting-Ensured transparent metrics and achieved desired ROI; monitored affiliate engagement and supervised campaign execution-Worked with Operations and Supply teams to refine campaigns and meet KPIs-Proficient in using MMPs such as AppsFlyer, Branch, Adjust, and tracking tools like Trackier and hasoffer-Onboarded Big Clients and Giant Agencies for their app marketing campaigns for various models CPI/CPR/CPA/CPS/CPFT.
Education
Indira Gandhi National Open University
Bachelor of Commerce - BCom
2019 — 2022
Marshall School
12ṭḥ
2014 — 2017
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