Riya Bajaj

About Riya Bajaj

Experienced analytics professional with 7.5 years of expertise in survey programming…

Experience

1. Consultant

   KPMG

   Oct 2024 — Present

   Responsible for designing, deploying, and analyzing surveys using Qualtrics, MS Forms and Power BI to enable stakeholders tomake data-driven business decisionsDesign and develop surveys on various sectors (like Retail, Government, Transport etc.) and functions (Supply Chain,Procurement, Finance etc.) implementing advanced logic, embedded data, and API integrations to enhance data collectionefficiencyCollaborate with the KPMG Center of Excellences (COEs) and Global Subject Matter Experts (SMEs) to develop and launchnew Maturity Assessment Diagnosis on Source Sales pitch for the product and reach out to stakeholders to identify areas todevelop new Maturity Assessment surveysCollaborated with KPMG teams on Maturity Assessment engagements to evaluate functional maturity and identify gaps forpotential transformation initiativesLeveraged Qualtrics surveys to capture voice of customer insights, driving enhancements in customer experience andcommunication strategyConducted segmentation analysis using Qualtrics and Google Analytics to tailor campaigns based on user preferences,increasing engagement and click-through ratesManaging a team of 3+ resources, providing mentorship and tool guidance, ensuring timely delivery of client deliverablesIdentified drop-off trends in the customer journey using Google Analytics, which informed UX/UI improvements and reducedbounce rates by 37%Collaborated cross-functionally with Ops and Domain SMEs to align data strategy with marketing goals resulting in a 25%reduction in delivery turnaround time

Education

• Technical jobs and careers

  BCA, Computer Programming, Specific Applications

  2013 — 2016