Rivière Lelaurin

About Rivière Lelaurin

I help tech startups and product-led businesses gain clarity in their marketing strategy, refine their positioning, and build strong brands that drive growth.Whether you\'re laying the foundation of your marketing efforts or looking to accelerate momentum, I provide strategic guidance and actionable plans to align marketing with business goals. I also offer executive services for organizations in need of interim marketing leadership.With 15+ years of experience in marketing and communications, including 8 years in B2B software across startups and mid-sized companies in France and North America, I bring both hands-on expertise and high-level strategic insight to the table: Strategic Marketing Leadership – Develop and execute marketing strategies that align with business objectives. Product Marketing & Branding – Define positioning, refine messaging, and build strong brand identities. Marketing Management – Structure teams, optimize processes, and provide operational guidance:Opportunities to collaborate with startups and tech companies seeking marketing clarity, positioning expertise, and leadership solutions to scale their growth.Let’s connect and see how I can help your business move forward!

Experience

1. Mentor Marketing Strategy for Startups

   757 Collab

   Sep 2025 — Present · Hampton Roads, VA, US

   As a volunteer mentor with 757 Collab, I support early-stage founders and small business owners across Hampton Roads in clarifying their marketing direction and building stronger strategic foundations for growth.Through one-on-one mentoring sessions, I help entrepreneurs step back from day-to-day execution to focus on the essentials — understanding their market, refining their positioning, and aligning their marketing and sales priorities with their business goals.

Education

• Lycée international Montebello, Lille

  Baccalauréat, Maths, Physical sciences and Biology

  1998 — 2000

• HubSpot Academy

  Inbound Marketing

  2021

• Northumbria University

  BA Honours

  2003 — 2004

• Le Wagon

  UX - UI Sprint

• Product Marketing Alliance

  Product Marketing Core

  2022

• Universidad de Granada

  Licenciatura

  2004 — 2005

• Tidewater Community College

  Associate of Applied Arts , Fine and Studio Arts

  2025 — 2027

• Université de Provence

  International Business Management MA

  2002 — 2007

Skills

• Corporate Communications
• Branded Content
• Marketing Communications
• Digital Strategy
• Social Media
• Web Project Management
• Print Management
• Chaîne Graphique
• Branded Content Development
• Corporate Branding
• Community Management
• Creative Strategy
• Strategic Communications
• Social Networking
• Internal Communications
• Management
• French
• Marketing
• Project Management
• Microsoft Office
• Microsoft Excel
• English
• Business English
• Spanish
• Marketing Strategy
• Communication
• International Relations