Rivaa Soni
Physical Therapy Aide @Professional Physical Therapy
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WORK HISTORY
Physical Therapy Aide @Professional Physical Therapy
EDUCATION
Rutgers University–New Brunswick
Bachelor of Science - BS
Piscataway High School
Medicine
Rutgers Business School
Masters of Science
ABOUT RIVAA SONI
I’m currently pivoting from a background in Exercise Science to Marketing Analytics—two fields that may seem different, but both center on understanding people. Through my coursework and experiences in healthcare, I became fascinated by how behavior, communication, and data intersect to drive outcomes. That curiosity is what led me to explore the world of marketing analytics. Now, I’m building a foundation in tools like Google Analytics, Tableau, and SQL, and applying for MS programs to gain the advanced skills needed to turn consumer data into real strategy. My goal is to use data not just to describe what’s happening, but to uncover why and to help brands connect with people in more meaningful ways.
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