Ritya Gulati
Consultant- Marketing and Digital intelligence, Marketing Strategy I Ex- Coke, GSK, Britannia, Disney I
- Role
- Principal Consultant at Nextberg
- Location
- Indore, IN
- LinkedIn followers
- 500 followers
About Ritya Gulati
A holistic Marketing and Business Strategy specialist with nearly two decades of experience in the domain of Brand and Product Management, Digital Transformation, Go-To- Marketing Strategy, Product Launch Strategy, Channel Marketing and Consumer Behaviour & Shopper Insights. My core experience is in Consumer Products Industry being instrumental in fueling the growth for my brands through high impact consumer and customer campaigns,memorable product and category launches; integral to the business of the esteemed organisations I was a part of. I believe in constantly upskilling one self and utilised the lockdown period to enhance my skills in Digital Marketing, keeping with the trends. Also, realised that understanding the pulse of the Consumer is the essence of an efficient marketer. Hence, pursued my Masters in Psychology that would give me an edge in decoding their attitude, thoughts and perceptions. Currently I am operating as a Marketing Consultant, fortunate to have clients ranging in the diverse field of CPG, Ed-tech, Fintech and Food industry.
Experience
Principal Consultant
May 2021 — Present · Jaipur, IN
Marketing and Digital Intelligence, Social and digital insights, consumer insights and market intelligence.
Education
Symbiosis College of Arts & Commerce
B.Com, Marketing
1998 — 2001
Indian Institute of Management Kashipur
Executive Certificate Program in Digital Marketing, Digital Marketing
2017 — 2017
Kendriya Vidyalaya
SSC and HSC, commerce and mathematics
1991 — 1998
Indira Gandhi National Open University
Master's degree, Counseling Psychology
Indian Institute of Management, Indore
Executive Program in Digital Marketing Strategy, Digital Marketing
Symbiosis Institute of Business Management, Pune
Master of Business Administration - MBA, Marketing
Symbiosis Institute of Business Management, Pune
MPACM, Advertising and Communications
2001 — 2003
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