Ritwija Mukherjee

About Ritwija Mukherjee

I’m a creative content producer with 10 years of experience conceptualizing and executing compelling content across India’s top entertainment platforms, including Sony and Star. I thrive at the crossroads of story, strategy, and execution, building emotionally resonant narratives that also deliver strong business performance.In my current role as Associate Creative Director, I have taken up content development from ideation to on-air, collaborating with writers, production partners, channel stakeholders, and cross-functional teams to build shows and formats that resonate with diverse audiences. My strengths are rooted in:• Big-idea thinking grounded in audience insight• Translating creative vision into production reality• Collaboration across writers’ rooms and production teams• Balancing editorial integrity with commercial objectivesOver the years, I’ve helped launch and scale shows in competitive time slots, re-adapt existing formats and classics for local audiences, and turn around creative crises under tight deadlines, all while partnering with teams that love great storytelling as much as I do.I’m passionate about crafting content that surprises, entertains, and connects, be it a daily soap that builds community viewing or a premium format that pushes cultural conversation forward.Let’s connect if you’re looking for creative leadership that blends imagination with impact.

Experience

1. Associate Creative Director

   JioStar

   Nov 2025 — Present

Education

• Jamia Millia Islamia

  Master of Arts - MA, Mass Communication/Media Studies

  2014 — 2016

• Calcutta University, Kolkata

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

  2011 — 2014