Ritvik Chawla
Data/Web Analyst @Indigo | Ex-Data Science Intern @MakeMyTrip | Ex-Summer Intern @EY | Driving D2C Digital Growth.
- Role
- Data Web Analyst at IndiGo (InterGlobe Aviation Ltd)
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ritvik Chawla
As a Data and Web Analyst at IndiGo (InterGlobe Aviation Ltd.), I specialize in…
Experience
Data Web Analyst
IndiGo (InterGlobe Aviation Ltd)
Aug 2024 — Present · Gurugram, IN
I currently lead data-driven initiatives across IndiGo\'s Flights and Marketplace verticals (Hotels, Cabs, Retail, Sightseeing) to optimize conversion rates and drive revenue growth. My key contributions include:1) Digital Analytics & Insights: Leverage Adobe Analytics and SQL to analyze trends across booking, revenue, passenger behavior, and ancillary purchases, providing actionable insights that inform business and marketing strategies.2) Conversion Rate Optimization (CRO): Spearhead CRO efforts for D2C platforms such as Express Checkout and Fare Hold, reducing drop-offs in high-intent cohorts and generating multi-million-dollar incremental revenue.3) A/B Testing & Personalization: Design and implement tracking for over 200 Adobe Target A/B tests to optimize user engagement and cross-sell/upsell strategies across the Flights and Marketplace verticals.4) Analytics Infrastructure: Play a key role in the setup and execution of analytics tools, including Adobe Launch, Google Tag Manager (GTM), Google Analytics (GA), and pixel configurations, ensuring accurate user tracking and seamless booking flow analysis.5) Campaign Performance Optimization: Support major campaigns like the Anniversary and Independence Day Sales by building dashboards and performance reports, enabling leadership to refine booking strategies and understand customer behavior across segments.6) Partner Collaboration: Tracked campaigns of 15+ partner brands, optimizing promotions, placements, and funnel touchpoints to maximize user engagement and drive sales across both the Flights and Marketplace channels.Impact: Generate over $100K in incremental revenue through data-driven decisions and optimization strategies, directly contributing to the success of major digital initiatives.
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