Ritu Shrivastava

Customer Excellence | Commercial Operations | Chief of Staff | Business Strategy | Operations | Partnerships and M&A | Cross-Functional Processes | Risk Management & Compliance

Role
Commercial Operations & Strategy at Sampled
Location
Princeton, NJ, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Ritu Shrivastava

I’m a Strategy & Operations and Customer Success Business Performance leader with 20+ years of experience helping executive teams translate multi-year strategic priorities into measurable programs, scalable operating models, and high-impact outcomes. I’ve partnered closely with SVP/EVP and C-suite leaders across Customer Success, Sales, Product, and Operations to drive alignment, accountability, and execution across complex, global organizations.Across enterprise SaaS and life sciences technology, my work has focused on building performance governance, executive-ready insights, and operating cadences that improve customer outcomes—especially in environments requiring high cross-functional collaboration and influence without authority. I’m known for structured problem-solving, crisp executive storytelling, and creating clarity in ambiguity while keeping multi-stream initiatives on track.My areas of focus include Customer Success, COO enablement, business performance and value-driver analysis, adoption programs, executive dashboards, and strategy-to-execution leadership—helping organizations scale how they serve customers in a fast-changing, AI-first world.Core strengths:• Customer Success Business Performance & Value Drivers• Strategy-to-Execution (StratEx), governance, and operating cadence• Executive analytics, insights generation, and decision support• Cross-functional transformation (CS, Sales, Product, Support, Marketing)• Adoption, enablement, and change management at scaleIf you’re building the future of Customer excellence and looking for a leader who can connect strategy, analytics, and execution—let’s connect.

Experience

  1. Commercial Operations & Strategy

    Sampled

    Jun 2025 — Present · US

    Sales Support, CRM development and alignment with Finance+ Sales Enablement, Training and GTM strategy management+ Forecasting, Pipeline Tracking, Data Quality and CRM governance+ CRM feature enhancements+ JIRA ticket management, HubSpot, NetSuite Integration with Salesforce

Education

  • The University of Chicago Booth School of Business

    Accelerated Development Program, Business Administration and Management, General

  • Maulana Azad National Institute of Technology

    B.E. Electrical, Electrical Engg.

Skills

  • Sdlc
  • Software Project Management
  • Program Management
  • Gap Analysis
  • Project Governance
  • IT Strategy
  • Global Delivery
  • Cmmi
  • Pmp
  • Testing
  • Business Process
  • Agile Methodologies
  • Integration
  • Itil
  • Business Analysis
  • Solution Architecture
  • Requirements Analysis
  • Pre-Sales
  • Crm
  • Team Management
  • Consulting
  • Software Development Life Cycle (Sdlc)
  • Project Management
  • Management
  • Sales
  • Business Strategy

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Ritu Shrivastava — Commercial Operations & Strategy at Sampled in Princeton, NJ, US | Unifers