Ritu Raj Srivastava

About Ritu Raj Srivastava

I am a results-driven Product & UX Leader with 16+ years of experience shaping digital experiences, driving product innovation, and building design strategies that create measurable business impact. My career spans working with startups, enterprises, and global brands—helping them unlock growth by delivering solutions that balance user needs, business goals, and technology at scale.What sets me apart is my ability to connect the dots between strategy and execution. I don’t just design or manage products—I translate complex problems into intuitive solutions, lead cross-functional teams with clarity, and ensure every initiative drives tangible value for both users and organizations.Key Strengths & Expertise Product Strategy & Digital Transformation Human-Centered Design & Data-Driven Decision Making UX Research, Design Systems & Experience Optimization Enterprise & SaaS Platforms, E-commerce & Consumer Tech Building & Scaling Design Systems Cross-Functional Leadership, Mentorship & Collaboration Driving Innovation & Business Growth Through DesignI thrive in environments where innovation meets execution—whether it’s reimagining a customer journey, building scalable design systems, or driving adoption of cutting-edge digital products. My passion lies in creating solutions that are not only beautifully designed and user-friendly, but also deliver long-term business growth and competitive advantage.

Experience

1. Head of Design

   Mamaearth

   Apr 2022 — Present · Gurugram, IN

   Leading design strategy, systems, and UX for Mamaearth’s digital platforms. Driving conversion-focused design, building scalable design systems, and leading a high-performing team to deliver impactful, user-centered experiences aligned with business growth.Key Achievements: Defined and scaled a Design System ensuring brand consistency and faster product rollouts. Led UX/UI transformations that improved conversion, retention, and engagement across digital channels. Collaborated with Product, Marketing, and Tech teams to align design execution with business growth goals. Built, mentored, and scaled a high-performing design team, driving innovation and execution excellence. Championed user research & data-driven design, making customer insights central to decision-making.

Education

• ABES Engineering College

  M.C.A, Computer

  2003 — 2006

• SGM

  Intermediate, Mathematics, Physics and Chemistry

  1997 — 2002

Skills

• 2d Graphics
• Web Development
• E-Commerce
• Mobile Devices
• User Interface
• Team Management
• Html5
• International Sales
•  User Interviews  Usability Testing  Remote Testing  Eye-Tracking  Surveys  Competitive Analysis  Analytics
• Direct Sales
• Jquery Mobile
• Dreamweaver
• Jquery
• Html
• Javascript
• Html 5
• Bootstrap
• Direct Marketing
• Mental Model
• Css3
• Marketing
• Responsiveness
• Sales Management
• 3d Animation
• Css
• Photoshop
• Css Sprites
• Personas
• Crm
• Management
•  Heuristic Evaluation
• Axure Rp
• User Experience
• Multimedia