Rituraj Borooah

About Rituraj Borooah

As a Portfolio Manager at Capgemini with over a year of experience, I lead digital…

Experience

1. Portfolio Manager - Digital Marketing Sme

   Capgemini

   Feb 2024 — Present · Pune, IN

   Leading digital transformation strategies for enhanced customer experience within the Content and Digital Marketing capability unit involves several key initiatives focused on leveraging Generative AI.• Generative AI-Assisted Content Supply Chain Optimization: Developed a system to streamline cross-team collaborative workflows, significantly reducing time spent on content production and review processes. This initiative culminated in a Generative AI-driven content creation engine capable of producing three types of content (Email, Website Landing Pages, and Social Media content) from a single AI prompt.• Spearheaded Generative AI-driven Campaign Planner aiding campaign planning with precise 1st party data segments derived from CDP and CRM. Capgemini FS Digital Marketing Team Initiatives: Focused on account research, data consolidation, lead management, and campaign operations.• Optimized account-based lead management through Generative AI-assisted lead scoring, lead classification, and a sentiment analysis dashboard.• Expanded content syndication campaigns by identifying and selecting appropriate vendors.• Supported account-based marketing campaigns from initial account research to data consolidation for digital outreach and campaign management.