Ritu Raj
Product & Growth Leader | 0 to 1 Execution | Revenue Strategy | Retention & Monetization | Full-Stack Product Builder
- Role
- Head of Product, Growth & Strategy at Urban Vyapari
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ritu Raj
I’m a product and growth leader with founder execution, having built products from…
Experience
Head of Product, Growth & Strategy
Mar 2023 — Present · Gurugram, IN
Led end-to-end product and growth for a full-stack RetailTech platform tailored to India’s MSMEs. Owned 0→scale, product delivery, GTM strategy, ecosystem integrations, and process automation enabling scale across 10K+ merchants.Product-Led Execution & Platform GrowthPlanned and built the platform from scratch including billing, CRM, KYC, inventory, and onboarding modules. Applied product-first principles to rework the payment flow, resulting in a 200% increase in daily merchant transactions. Drove module-by-module adoption by solving real merchant pain points, increasing feature penetration across core tools by 60%+ in 4 months.Growth, Retention & MonetizationDesigned a freemium-to-premium subscription model, increasing verified daily signups by 5.25×. Built an AI-enabled lead-routing and follow-up engine, quadrupling valid inbound conversions without increasing SDR headcount. Created a retention analytics portal that reduced churn by 80% in high-risk cohorts.Strategic Ecosystem IntegrationsIntegrated seamlessly with GSTN, ONDC, lending APIs, and last-mile logistics providers. 40%+ of active merchants adopted one or more VAS, increasing engagement and revenue per user.Infrastructure & Ops AutomationOptimized Google Cloud infra, cut infra costs by 38%, improved uptime from 96.1% to 99.4%. Automated lead-to-invoice workflows, improving ops team efficiency by 70% and reducing onboarding time from 48 hrs to under 10 mins.Cross-Functional Alignment & ScaleDefined shared OKRs across product, sales, and support. Built internal dashboards and automated workflows to unlock a 90%+ boost in team productivity and ownership
Education
Annamalai University
Bachelor of Engineering - BE, Electronics and Communications Engineering
2010 — 2014
Royal Holloway, University of London
MSc, Machine Learning
2017 — 2018
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