Rituraj Das
Marketing Specialist at Adobe
- Role
- Marketing Specialist at Adobe
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rituraj Das
5+ Years of Experience with Campaign Management and Marketing Data Insights using tools…
Experience
Marketing Specialist
Oct 2015 — Present · Bengaluru, IN
As a Marketing Specialist working with the Marketing Data Services Team as an individual contributor and supporting the EMEA region with the Batch and Blast Campaigns, Ad-Hoc Reports, Research Requests and custom data formats for Adobe products for B2B as well as B2C Markets.• Responsible for delivery of data requests from respective campaign managers and make it into suitable import format for Adobe Campaign.• Working on Pre and Post Campaign Analysis along with Research requests.• Creating reports for various stakeholders in the areas of opportunities for Adobe Products both for Enterprise and Consumer markets. • Responsible in providing decision-support data and ad-hoc analysis reports for various BU and stakeholders• Analyzing the Web data to understand the website traffic behavior and provide insights to maximize engagement and conversion rates for every digital interaction.• Analyzing the Web data broken down into page views, page-url, page properties and derive insights with the goal of increased focus on Brand Relationships, Loyalty and Advocacy.
Education
Visvesvaraya Technological University
Bachelor of Engineering (BEng)
2008 — 2012
Skills
- Data Analysis
- C
- Unica Affinium Campaign
- C++
- Microsoft Office
- Windows
- Sql
- Oracle
- Analytics
- Tableau
- Microsoft Excel
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