Rituparna Das

About Rituparna Das

As a Social Media Marketing Manager at Excellis IT, I apply my digital marketing skills and passion to create and execute effective strategies that increase our clients\' brand awareness, customer engagement, and lead generation. I work closely with our team and partners to understand their goals, values, and vision and deliver high-quality results that meet their expectations and needs.I have over five years of experience in social media marketing, content marketing, data analysis, and CRM, working with various software and IT companies, such as Soffront Software and ZINFI Technologies. I have successfully generated leads through cold calling, email outreach, and social media campaigns, using data-driven insights and best practices to optimize performance and ROI. Furthermore, I have also contributed to the development and implementation of online research, data validation, and pipeline management tools and processes.I hold a Bachelor of Technology degree in Electrical Engineering from Techno Global - Balurghat, where I gained technical knowledge and problem-solving skills that I apply to my marketing projects. I also completed vocational training in power generation and distribution, which enhanced my understanding of the energy sector and its challenges and opportunities.Likewise, I am a highly motivated and collaborative individual who is always eager to learn, grow, and evolve, staying on top of industry trends and innovations. Furthermore, I value feedback, communication, and teamwork and strive to perform under pressure and deliver excellence. My hobbies include listening to music, traveling, watching movies, playing games, and interacting with people.

Experience

1. Senior Associate

   Capgemini

   Mar 2024 — Present · Kolkata, IN

   Programmatic Advertising: Managing and optimizing campaigns on DV360 to drive performance and ROI.Social Media Marketing: Developing and executing strategies for Pinterest, Facebook Marketing, and Facebook Ads.Business Solutions: Leveraging Facebook for Business tools to enhance audience targeting and engagement.Performance Analysis: Monitoring KPIs, analyzing campaign data, and providing actionable insights for continuous improvement.

Education

• Techno Global - Balurghat

  Bachelor of Technology (B.Tech.), Electrical Engineering

  2011 — 2015