Ritu Parakh
Digital Marketing Manager @Intelliswift - An LTTS Company
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WORK HISTORY
Digital Marketing Manager @Intelliswift - An LTTS Company
Bangalore Urban, IN
Leading inbound and organic acquisition strategy across SEO, content, website, and social channels to improve lead quality and conversions for B2B SaaS and enterprise offerings- Designed and optimized acquisition and activation funnels, contributing to improved MQL quality and lead-to-conversion rates- Built AI-assisted content workflows to scale content production and improve execution efficiency- Partnering with sales and leadership teams on GTM strategy and pipeline planning- Setting up and maintaining GA4 and Excel dashboards to track acquisition, activation, and retention metrics.
EDUCATION
MIT College of management - Pune
Master of Business Administration - MBA, Marketing
ABOUT RITU PARAKH
Digital Marketing Manager with 6+ years of experience building inbound acquisition engines across SEO, content, website, and social channels for SaaS and B2B companies.Over the years, I’ve focused on designing acquisition funnels, improving activation through onboarding and segmentation, and aligning marketing closely with product and sales teams to improve lead quality and conversions.In 2024, I completed the GrowthX Accelerator, where I worked on hands-on growth strategy projects across acquisition, activation, retention, and pricing. Through these projects, I built structured growth frameworks and data-driven approaches to scaling users and revenue.I’m now transitioning into growth roles at the intersection of marketing and product, where I can combine my strong inbound marketing foundation with growth strategy and experimentation.Core strengths: SEO & Content, Inbound Growth, Funnel Strategy ICP & Segmentation, Activation & Retention, GTM Planning.
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