Ritu Mittal

About Ritu Mittal

I build and scale consumer businesses to sustainable category leadership.With 20+ years across FMCG, Consumer Health, and Technology, I have led multi-category portfolios with end-to-end P&L accountability across South Asia, driving revenue growth, margin expansion, and enterprise transformation. My experience spans building and scaling large consumer brands, leading portfolios exceeding Cr and shaping long-term growth platforms across markets.At Bayer Consumer Health South Asia, I currently hold divisional P&L responsibility while leading commercial strategy, innovation, and digital transformation across brands and channels. I was part of the founding leadership team that shaped the division’s vision, operating model, and long-term growth roadmap, and I contribute to the global VMS enterprise agenda.During my 11 years at Procter & Gamble, I led cross-functional category businesses across health and home care, including scaling Vicks into a Cr brand in South Asia and building one of the region’s most awarded growth platforms (#TouchOfCare, 50+ global recognitions including Cannes). I also delivered portfolio turnarounds, premiumization strategies, and multi-channel expansion models across oral and home care.My leadership focus areas include:• Enterprise Growth & P&L Stewardship – Balancing topline growth with disciplined margin and cost management.• Portfolio Strategy & Capital Allocation – Balancing core brand acceleration with innovation pipelines and emerging growth platforms.• Digital & Commercial Transformation – Embedding data-led precision planning and omnichannel growth models.• Governance & Stakeholder Alignment – Aligning cross-functional leadership, global stakeholders, and agency ecosystems around enterprise priorities.• Organizational Capability & Culture – Building resilient, high-performing teams with a consumer-first, execution-driven mindset.I serve as a jury member across leading industry forums including Effies, Emvies, and FOMA, contributing to effectiveness standards and industry capability building.I enjoy shaping enterprise growth agendas, aligning leadership teams and building organizations capable of scaling the next phase of growth.

Experience

1. Head - Marketing and Digital, Consumer Health, South Asia

   Bayer

   May 2024 — Present · Mumbai, IN

   Leading commercial growth, portfolio strategy, and organizational capability to drive sustainable scale across South Asia at Bayer Consumer Health.

Education

• Delhi College of Engineering

  B.E., Computer Engineering

  1998 — 2002

• IÉSEG School of Management

  Master of Business Administration - MBA, Exchange Program

  2008 — 2008

• Indian Institute of Management Bangalore

  Master of Business Administration - MBA, General Management

  2007 — 2009