Ritu John

About Ritu John

I work in brand and PR for B2B SaaS, with a focus on messaging, positioning, and executive communications.Over the last few years, my work has centered on building and owning brand engines across content marketing, podcasts, and community. This has included leading narrative development, editorial strategy, and distribution, as well as running a B2B podcast end-to-end, from planning and publishing to reuse and promotion.That work has meant close collaboration with both agencies and internal teams, keeping brand standards consistent while staying grounded in business goals.The outcome has been stronger visibility and demand, with brand initiatives tied to clear, measurable impact.I care about brand strategy, corporate communications, and PR that help companies be easier to understand and trust. The best brand work feels calm, intentional, and quietly effective.

Experience

1. Brand and Marketing Specialist

   Hiver

   Nov 2024 — Present

   Delivered SEO-driven blogs on competitive topics, influencing MQLs, SQLs, opportunities, and customers- Built and managed the Experience Matters podcast, achieving 8× growth in downloads and 5× growth in YouTube views, with direct MQL attribution and brand reputation building- Led Reddit community execution across ~788 threads, managing agencies while maintaining quality, relevance, and search/LLM visibility.

Education

• Sacred Heart College, Thevara

  Bachelor of Arts - BA, English Language and Literature, Copy Editing

  2013 — 2016

• Nottingham Trent University

  Master of Arts - MA, Broadcast Journalism

  2017 — 2019