Ritu Priya
Product Manager | Consumer & Growth Products | 6+ Years Experience | AI, Experimentation, CRO
- Role
- Product Manager at Livspace
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ritu Priya
Senior Product Manager with 5+ years of experience building and scaling consumer and platform products across India and Southeast Asia. I’ve owned end-to-end product strategy and execution for high-traffic web, mobile, and internal platforms, driving $3.12M+ in annualized revenue impact and cost savings.I specialize in growth and monetization, working at the intersection of product, data, and operations. My work spans acquisition funnels, CRO, AI-led automation, internal tooling, and scalable fulfillment platforms — often in ambiguous, fast-growing environments.At Livspace and Qanvast, I’ve led products from 0→1 and 1→n, partnering closely with Engineering, Design, Analytics, and Operations to ship measurable outcomes: improving conversion rates, reducing refunds and operational costs, accelerating TATs, and unlocking new revenue streams.I’m particularly interested in consumer-led companies where product decisions are grounded in data, experimentation, and customer empathy — and where AI and automation are used to create step-change impact at scale.
Experience
Product Manager
May 2023 — Present
Owned product strategy, roadmap, and execution for high-traffic consumer and internal platforms, driving $3.1M+ USD in annualized revenue impact and cost savings-Led cross-functional squads across Engineering, Design, Analytics, and Operations to ship scalable solutions under high ambiguity-Delivered $1.2M USD/year cost savings by launching self-qualification flows across web & WhatsApp, significantly reducing ops dependency-Reduced returns and refunds by 45%($720k USD/year) via scope definition, invoice versioning, and customer sign-off workflows-Improved design TAT by ~33% by digitizing complex internal workflows and introducing intelligent task auto-assignment-Increased funnel efficiency by 20% through an AI-driven voicebot to filter low-intent demand at scale-Drove 35% MoM lead growth ($180k USD/year) by building data-backed and automated pricing calculators-Improved paid landing page CVR by 50%(2% → 3%) via multi-step, channel-specific lead forms and experimentation-Increased marketing productivity by 83% by building a landing-page generator enabling rapid A/B testing
Education
National Institute of Fashion Technology Delhi
Certificate Course, Design and Visual Communications, General
2017 — 2017
Institute of Engineering and Technology
B.Tech, Computer Science and Engineering
2013 — 2017
Indian Institute of Management Rohtak
Master of Business Administration - MBA, Marketing and Strategy
2019 — 2021
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