Ritu Chowdhary

About Ritu Chowdhary

I am a results-driven marketing professional with a strong background in leveraging artificial intelligence, automation, and data-informed strategies to optimize campaigns, enhance customer engagement, and drive sustainable business growth. My expertise lies in bridging the gap between traditional marketing approaches and next-generation AI solutions, enabling businesses to expand their reach, strengthen their brand presence, and achieve measurable outcomes in highly competitive markets.At Pathvancer (since 2023), I specialize in supporting Seafood, Textile, Apparel exporters and B2B businesses by designing and implementing systems that connect them with the right buyers globally. Through AI-powered outreach, branding initiatives, and workflow automation, I help businesses scale their international presence with efficiency and precision. By integrating advanced analytics and intelligent automation, I enable exporters to achieve consistent and sustainable buyer engagement, while freeing teams to focus on high-value relationship building.Before joining Pathvancer, I worked as marketing and lead generation consultant, collaborating with SMEs and exporters to strengthen their online visibility, capture quality leads, and improve conversion rates. During this time, I gained hands-on experience in SEO, paid campaigns, LinkedIn marketing, and email automation, which continues to inform my approach to crafting holistic, results-oriented strategies for global businesses.My professional journey has been shaped by a continuous commitment to innovation, adaptability, and measurable growth. I believe the future of B2B trade and marketing lies in the intelligent integration of AI, automation, and human creativity — a balance that ensures outreach is both scalable and deeply personalized. This philosophy drives the solutions I build, allowing businesses to remain competitive while embracing the rapid evolution of technology in international trade.Beyond technical expertise, I bring a collaborative mindset and a problem-solving approach to every project. I thrive in dynamic environments where innovation and efficiency are critical, and I am motivated by the opportunity to help businesses unlock new growth potential.

Experience

1. Sales and Marketing Specialist

   Pathvancer

   May 2022 — Present

   Helping Seafood, Textile, Apparels exporters generate high qualified buyer inquiries monthly through AI-driven lead generation campaigns-Designed and deployed AI automation workflows to optimize outreach and buyer engagement-Built and managed branding strategies to improve exporters’ visibility across global markets-Supported B2B exporters in entering new markets with scalable digital systems.

Education

• Js public higher secondary school Morena (M.P)

  Bachlor of business administration

• ITM UNIVERSITY, GWALIOR

  Bachelors of business administration , Business Administration and Management, General