Rittik Ghosh
Head of Data Products @ShyftLabs
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WORK HISTORY
Head of Data Products @ShyftLabs
I am currently building an in-house ad exchange, it is an original design that incorporates a PID controller and a genetic algorithm. We will have sub 500 ms response time and are expected to operate at $100M annual spend.• Led engineering teams to build a centralized advertising management hub that enabled in-store attribution leading to a revenue increase of $8M. • Drove initiatives to reduce data warehousing costs by over $600k annually.• Increased Looker adoption by ~6x. • Led engineering teams to build a pricing platform that ingests competitor signals, has simulation and optimization capabilities, and drives real-time site pricing, thus eliminating manual touchpoints and driving efficiency (9+ NPS). • Revamped internal data stack by introducing DBT & process improvement reducing time to production for internal data projects by 3 weeks • Refactored key datamarts and built a data dictionary for transactions, products, and customer data
EDUCATION
University of Mumbai
Bachelor of Engineering (BE), Computer Engineering
Columbia University
Master of Science (M.S.), Operations Research
SKILLS
ABOUT RITTIK GHOSH
Building machine learning products for Fortune 500 retailers.
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