Ritovash Mazumder

About Ritovash Mazumder

I market food brands for a living, which means yes —I sell cravings, optimise impulse, and measure ROI in drool.Scaled brands to 450M+ views, brewed leads for CB Caters at ₹97 CPL, and turned Chai Break into a digital vibe machine with 37M+ content views.I do: Ads that convert Campaigns that actually make sense Reels that don’t flop🤝 Influencer collabs without the drama Dashboards I swear I didn’t over-engineer Things I don’t love: Low CTR Bad thumbnails Pixels not firing (trauma)If it’s Meta, Google, content, data, funnels, or food brands —I’ve probably scaled it, optimised it, or made a reel out of it.Always down to build cool things with cool people.

Experience

1. Assistant Marketing Manager

   Chai Break

   Apr 2025 — Present · Kolkata, IN

   At Chai Break, I lead performance-led digital marketing across 35+ outlets, ensuring every campaign drives measurable engagement, visibility, and store footfall. From festive spikes to always-on campaigns, I translate marketing strategies into scalable brand growth across multiple cities.I plan, execute, and optimise campaigns across Meta and Google, with a strong focus on performance metrics, creative testing, and cost efficiency. My work spans campaign ideation, media planning, reporting, and translating performance data into actionable growth insights.What’s on my plate • End-to-end paid media strategy and execution across Meta, Google & Snapchat• Franchise and brand page management across 9+ cities• Monthly Meta budget ownership (~₹70K) including billing, pacing, and optimisation• SEO, Google Business Profile, and online reputation management across 30–40 outlets• Led influencer collaborations (50+ creators), managing outreach, negotiation, and performance amplification• Designed click-to-WhatsApp and lead-driven funnels for offers, footfall, and CB Caters lead generation• Planning and executing seasonal and festive digital campaigns to drive engagement and store visitsA few wins worth sharing 1. Scaled Chai Break to 37.6M+ content views, 16.6M+ reach, and 135.6K+ interactions2. Led performance campaigns delivering 82.3M+ impressions, 1.3M+ micro-attention views, and 168–185% engagement lift3. Built CB Caters’ lead-gen engine: CPL ₹70.28, 800–950 leads/month, 42–50 conversions4. Boosted engagement & footfall through festive digital campaigns (Pujo, Diwali, Valentine’s, and more)5. Improved Meta & Google ad performance across reach, CPC, CTR, CPL & 3-sec views6. Supported offline footfall and lead conversions through influencer-led amplification and WhatsApp-driven engagement journeys

Education

• Calcutta University, Kolkata

  Bachelor of Science, Computer Science