Rito Shuvro Chakraborty

Customer Marketing Manager @Tata Consumer Products

Bangalore Urban, IN

Leading the shift from unbranded to branded in the commodities landscape under the Tata Sampann brand, managing one of India’s largest staples portfolios including Pulses, Salt, Spices, Chutneys, Makhana, Poha, Vermicelli, and Easy Cook Pulses, with a business size of Cr+.Full P&L ownership with laser-sharp focus on Gross Margin (GM) and EBITDA delivery, driving category profitability and strategic cost optimization.Delivering YoY growth through a robust mix of innovation, brand investments, and precision marketing.Designing and executing annual budgeting and media planning across key e-commerce platforms, ensuring lean spends with high efficiency.Engineered performance marketing strategies that won Share of Voice (SOV), maximized ROAS and reduced ACOS, with digital spends optimized for impact at scale.Successfully launched and scaled multiple new products under Tata Sampann, fueling incremental growth and category expansion.Leading category creation and premiumization through strong brand-building efforts, spanning both on-platform content excellence and off-platform awareness campaigns.Owning revenue forecasting, market share retention, and volume growth across diverse consumer cohorts and geographies.Strengthened customer development and partner negotiations via tailored levers in pricing, visibility, and promo mechanics.Collaborated cross-functionally with sales, supply chain, R&D, and finance teams to ensure holistic go-to-market execution and operational excellence.Actively decoding consumer and market trends to shape portfolio strategy and create meaningful, purpose-led brand propositions aligned with the Tata ethos.

Acharya

Engineer’s Degree, Mechatronics Engineering

Christ University, Bangalore

Master of Business Administration - MBA, Marketing

Sri Chaitanya College of Education

High School