Ritom Paul
Senior Consultant || Market Mix Modeling || Pricing Analytics|| Statistical Consultant
- Role
- Senior Consultant at Mma Marketing Management Analytics
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ritom Paul
Driving predictive analytics and marketing mix modeling across CPG, Telco, Retail, and Restaurant sectors at Ipsos MMA. I specialize in integrating cutting-edge ML/AI (LLMs, Agentic AI) with proven statistical techniques to automate workflows and enhance forecasting. My core focus is on transforming complex data into clear, strategic channel allocation advice that maximizes client revenue and ROI.\"The goal is to turn data into information, and information into insight.\"- Carly Fiorina\"The best thing about being a statistician is that you get to play in everyone\'s backyard\"- John Tokey
Experience
Senior Consultant
Mma Marketing Management Analytics
May 2025 — Present · Bangalore, IN
As a Senior Consultant, I lead high-impact advanced analytics projects for a diverse portfolio of clients across the CPG, Telecommunications, Retail, and Restaurant industries.My expertise lies in synthesizing the precision of statistical modeling with the scalability of artificial intelligence to unlock profound business opportunities and drive superior marketing performance.Core Focus Areas:Advanced Analytics & AI Implementation:Spearheading the integration of ML/AI algorithms, including Large Language Models (LLMs) and Agentic AI frameworks, to automate and refine critical daily workflows, significantly improving analytical efficiency and depth.Maintaining a critical balance between proven statistical and econometric techniques and emerging Machine Learning/AI methodologies to ensure model robustness, interpretability, and predictive power.Strategic Client Advisory & Optimization:Partnering with clients to identify high-potential growth opportunities and critical market gaps using data-driven insights.Developing and recommending optimal channel allocation strategies to maximize marketing spend efficiency and drive significant revenue growth.Multi-Industry Project Leadership:Owning the end-to-end delivery of complex analytics projects, translating nuanced business questions from diverse industries (CPG, Telco, Retail, Restaurant) into actionable, measurable strategic plans.
Education
University of Calcutta
Bachelor of Science - BS, Mathematics, Statistics and Computer
2015 — 2018
Visva Bharati, Shantiniketan
M.Sc, Statistics
2018 — 2020
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