Ritika Kar
Senior Reputation & Strategic Communications Leader | CXO Counsel | Tech, Fintech, Crypto/Web3 & Education PR | Senior Group Head at Adfactors PR | E4M PR & Corp Comm 40 under 40
- Role
- Senior Group Head at Adfactors PR
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Ritika Kar
A senior strategic communications leader with close to 18 years of experience in shaping reputation, narrative and stakeholder trust for MNCs and high-growth startups across technology, fintech, crypto/Web3 and education sectors. I help brands build trust with their customers, regulators, investors and the media. Currently Senior Group Head at Adfactors PR, handling some of the most high-profile and complex briefs in India\'s tech and emerging sectors landscape. Over the course of my career I have advised founders, CEOs and leadership teams on narrative development, media strategy and reputation management during moments that matter most. I have a proven track-record of building brand narratives, navigating complex reputation environments, driving integrated PR, enhancing brand & CXO thought leadership, managing crisis communications, and translating business strategy into compelling stakeholder communications. I\'m also a P&L owner, a team builder, and was recognised in Exchange4Media\'s PR & Corporate Communications 40 Under 40 (2024). Areas of focus- Reputation Management & Strategic Planning- Integrated Brand Communications- CXO Counsel & Thought Leadership- Crisis & Issues Management- Messaging & Narrative Development- Media & Stakeholder Communications- Technology, Fintech, Crypto & Education
Experience
Senior Group Head
Apr 2025 — Present
Education
Pailan School of International Studies
BMS, PR, Corporate Communication, Advertising and Journalism
2004 — 2007
International School of Business & Media
PGPMM, Public Relations, Corporate communications and Advertising
2007 — 2009
Indian Institute of Management, Calcutta
Advanced Management Programme in Fintech & Financial Blockhain, Fintech, Crypto, Financial Blockchain
Skills
- Digital Marketing
- Integrated Marketing
- New Media
- Marketing Communications
- Strategy
- Strategic Communications
- Marketing
- Media Planning
- Analyst Relations
- Journalism
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Press Conferences
- Press Releases
- Social Media
- Content Development
- Crisis Communications
- Reputation Management
- Public Relations
- Media Relations
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