Ritika Goswami

Media Strategy | Consumer Insights | Usability

Role: Vice President Strategy at dentsu
Location: South Delhi, DL, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Ritika Goswami

Media strategy leader with 20 years in decoding consumer behavior and shaping insight-led…

Experience

Vice President Strategy
dentsu
Mar 2023 — Present · Gurugram, IN
Lead digital-first media strategies for marquee brands across Alco-Bev, Consumer Tech, Hospitality, and BFSI- Drive pitches by crafting compelling, insight-led narratives that unlock new business.

Education

St. Stephen's College
B.A. (Hons.) History
Indian Institute of Foreign Trade
Master of Business Administration (M.B.A.)
Holy Child Auxilium
High School

Skills

Focus Groups
Market Intelligence
Competitive Intelligence
Market Research
Secondary Research
Analytics
Brand Equity
Consumer Insight
Advertising Research
Consumer Behaviour
Primary Research
Customer Insight
Quantitative Research
Marketing Research
Segmentation

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Ritika Goswami

Experience

Vice President Strategy

Education

St. Stephen's College

Indian Institute of Foreign Trade

Holy Child Auxilium

Skills

Find verified contacts for anyone on LinkedIn