Ritika Udani

Experience

1. Research Manager

   Kantar

   Mar 2014 — Present · Mumbai, IN

   Providing strategic and actionable business insights to clients across a range of industries: FMCG, cosmetics, automotive, insurance, and food and beverage, etc.•Extensive experience with studies pertaining to the media industry.•Responsible for end-to-end client management in the qualitative research process: research design and proposal generation, instrument design, fieldwork setup and coordination, data collection, data analysis, reporting and presentation.•On-site collection of data using a variety of methodological formats including focus groups, individual interviews, dyads, product labs, etc, and a range of methods including mind maps, picture association, projective techniques (e.g. Thematic Apperception Test), etc.•Employing proprietary IMRB qualitative tools, including Metaspaces and Synectics, to address the client’s research objectives.•Extensive coordination with other divisions of IMRB International - Live Labs, Customized Quantitative Research, Media and Panel Group, etc- for client servicing and current account management.•Types of studies conducted include landscape exploration, product and concept testing, communication evaluation, usage and attitude (U&A) evaluation, diagnostic studies, and brand equity and extension research, among others. For example: •Strategic brand study for one of India’s largest media and entertainment houses, which enabled one of its channels to rejuvenate its brand livery and execution in the context of existing category attitudes and behavior.•Exploring the landscape of contemporary femininity to facilitate one of India’s largest consumer goods companies to reposition its brand in the MEA region.

Education

• Bombay International School, Mumbai, India

  Indian Certificate of Secondary Education (ICSE)

  1993 — 2005

• University of Bath

  Master's degree, Marketing

  2010 — 2011

• Cathedral and John Connon School, Mumbai, India

  Indian School Certificate Examination (ISC), Humanities/Humanistic Studies

  2005 — 2007

• University of Mumbai

  Bachelor's degree, Mass Communication/Media Studies

  2007 — 2010

Skills

• Marketing Research
• Microsoft Office
• Event Management
• Communication Skills
• Corel Draw
• Consumer Insight
• Hootsuite
• Consumer Behaviour
• Social Media Marketing
• Photoshop
• Public Relations
• Marketing
• Advertising
• Marketing Communications