Ritika Shamdasani
Co-Founder at Sani | Forbes 30 Under 30
- Role
- Co-founder at Sani
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
Experience
Co-founder
Jan 2020 — Present · Raleigh-Durham, NC, US
Culturally inspired fashion brand rooted in South Asian heritage. Launched in national retailers including Nordstrom and Rent the Runway through first-of-its-kind partnerships featuring South Asian fashion.Scaled the business to 7-figure revenue with over 80% of sales driven organically through Instagram and TikTok. Built engaged communities of 78K+ on Instagram and 195K+ on TikTok through high-performing organic content and creator collaborations.Led the company across all functions including design, sourcing, brand marketing, growth, and partnerships.
Education
North Carolina State University
Bachelor of Science, BS, Fashion Textile Management; concentration in Fashion Development and Product Management
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