Ritika Patil

About Ritika Patil

I help B2B brands grow their digital presence by combining creativity with strategy. Over the last 3 years, I’ve worked across freelancing, consulting, and now in a corporate role building content, campaigns, and lead funnels that have boosted engagement and driven measurable business growth.At Western Rubbers, no two days look the same and that’s what I enjoy most about my role. From planning content calendars and writing blogs or newsletters, to creating reels and videos, to leading photoshoots and designing brochures and campaign collaterals, I get to handle the full spectrum of marketing. For me, it’s not just about putting content out there, but about shaping how people see, feel, and connect with a brand.

Experience

1. Marketing Executive

   Western Sealtech

   Dec 2024 — Present · Mumbai, IN

   In my current role, I manage the company\'s social media presence, ensuring that our brand remains engaging, relevant, and strategically positioned across digital platforms. I handle end-to-end content creation, from crafting compelling captions to designing high-quality graphics and lead magnet posts using Canva. Beyond daily content, I develop and implement marketing strategies that drive audience engagement, boost brand awareness, and generate high-quality leads.A key aspect of my role is overseeing and executing lead generation campaigns, leveraging social media ads, organic strategies, and conversion-focused content to attract potential customers. I also plan and manage marketing campaigns that align with the company’s goals, ensuring that every initiative enhances our digital footprint. Additionally, I organize and oversee product photoshoots, capturing high-quality images and videos that effectively showcase our brand’s offerings. By continuously researching market trends and consumer behavior, I refine our social media and marketing approach to maximize reach, impact, and business growth.

Education

• DY Patil University

  Bachelor in business administration , Marketing

• Dr. D. Y. Patil Vidyapeeth

  Bachelor of Business Administration - BBA, Marketing

  2019 — 2022

• DY Patil University

  Master of Business Administration - MBA, Business Administration and Management, marketing