Ritika Moolchandani
P&L lead | Marico Ltd | purplle.com | Brand strategy & communications| E- commerce & Digital marketing
- Role
- Global Brand Marketing at Glance
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ritika Moolchandani
I build consumer businesses. Not decks, actual businesses, with revenue accountability…
Experience
Global Brand Marketing
Jun 2025 — Present · Bengaluru, IN
Part of the global brand strategy team defining Glance AI’s positioning, narrative, and GTM foundation.Defined target cohorts, priority geographies, value proposition, and brand voice across the U.S. and Japan using consumer and market insights.Built the global brand book and embedded brand principles into the product experience.Executed the first U.S. brand campaign through BTL and on-ground activations, including Glance AI’s presence at New York Fashion Week, supported by targeted influencer initiatives.Led Japan market entry through initial B2B ecosystem partnership strategy.
Education
SIES College of management studies
Post Graduate in Management Studies
2012 — 2014
Skills
- Marketing Communications
- Public Speaking
- Market Research
- Marketing
- Microsoft Office
- Powerpoint
- Microsoft Excel
- Teamwork
- Team Management
- Microsoft Word
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