Ritika Gulati
Senior Manager @ Dentsu | Architecting Brand Growth via Retail Media & OOH 📈 | Navigating the Messy Middle of Growth 🌀 | Helping brands grow in light ✨
- Role
- Senior Manager - Retail Media at Dentsu India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ritika Gulati
Scaling brands where it matters most: at the point of purchase.\"I specialize in the intersection of Retail Media, OOH, and Experiential Marketing. My focus is simple: converting brand stories into measurable business growth. I bridge the gap between brand vision and retail reality, ensuring that great ideas don’t just stay on a deck but actually come to life on the floor.From closing crores in high-impact deals to managing complex campaign lifecycles for industry giants, I thrive on the \"Messy Middle\" of growth.Currently, I am: Leading Retail Media: Driving strategy for Croma (North) and delivering high-ROI physical media solutions. Always Learning: Pursuing an Executive PGDM at MDI Gurgaon to sharpen my leadership and strategic marketing edge.🤝 Strategic Alliances: Crafting brand partnerships that move the needle. Mentoring: Leading a high-energy team through the fast-evolving landscape of BTL and Brand Alliances. Productivity: Constantly refining my system for high-performance leadership while balancing the rigors of MDI and a full-time career.I’m a student of the game, a fan of bold moves, and a firm believer in the power of vulnerability in leadership. I acknowledge the hurdles while relentlessly chasing the light.Let’s connect if you’re looking to build something that isn\'t just another ad to be \"seen,\" but an experience to be remembered.
Experience
Senior Manager - Retail Media
Sep 2025 — Present · Gurugram, IN
Education
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
Bachelor of Science - BS, Mathematics and Statistics
2016 — 2019
MICA | The School of Ideas
Post Graduation , Advertising management & Public Relations
2020 — 2021
Management Development Institute, Gurgaon
Executive Post Graduate Diploma in Management
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