Ritika Dey
Consultant at Fractal | Decision Sciences | Marketing Analytics | CPG & Retail
- Role
- Consultant at Fractal
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ritika Dey
Post-graduate in Economics with 7+ years’ experience in Business Consulting, specialized…
Experience
Consultant
Mar 2021 — Present · Bengaluru, IN
Collaborate with the biggest Fortune500 CPG client on their Pricing & Promotions (PnP) analysis, focusing on Pricing Optimization and Simulation. While Elasticity modelling forms the pillar of the PnP strategy building, a Python-based Optimization tool coupled with an excel-based Simulation tool allows the end-user to analyze the impact of different pricing scenarios on the brand in question and compare them against various retailers. Interactive reports prepared on PowerBi enables the user to understand the impact on business KPIs such as Sales, Turnover, Profit and Gross Margin, and offer substantial insights and recommendations with respect to various business objectives and constraints on the said KPIs.• Assist Fortune500 CPG clients with exploratory data analysis and data treatment, build statistical models, prepare reports and presentations, followed by generating insights and actionable recommendations for managing their investments in marketing portfolios, using Market Mix Modelling Analyze the impact of business KPIs on sales for a Fortune50 HealthTech brand, with prime focus on their products’ ratings and reviews (RnR), while identifying the under-performing markets and thereby building strategies to improve their order conversions to facilitate boost in revenue generation using Google Analytics.
Education
University of Calcutta
Masters, Economics
2016 — 2018
Shri Shikshayatan College
Bachelor's degree, Economics
2013 — 2016
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