Ritika Bika

About Ritika Bika

Ritika has over 15 years of experience in marketing strategy, product & customer life cycle management and operational execution across Telecom & Hi-Tech industry. Proficient in marketing products/services across different channels both in B2B & B2C segment.Currently working to shape up Accenture Global generative AI marketing strategy.Drive the global generative AI product development and supercharge with latest gen AI capabilities in marketing planning and content space-Part of global core team in Accenture to develop Generative AI marketing strategy and product/ asset development-Built the generative AI strategy from scratch to go to market-Drove market activation and thought leadership for generative AI space-Led development of various marquee assets strategy for generative AI also enhanced features of the assets widely adopted in Organization and part of many client deals-Use case identified for generative AI technology application in strategy planning content, optimisation functions-Cross collaboration with functional, technology and design teams to develop assets and accelerators across marketing value chain-Published generative AI POVs, newsletters, market research papers which are widely distributed within Organization-Lead the proposal solution development for marketing in generative ai and personalisation space-lead teams to drive growth in Generative AI marketing for Accenture-experience in Hyper-personalisation, Customer Retention, Revenue & usage enhancement campaigns, UI/UX enhancement, Change management & Strategy and Gen AI marketing-Experience spans across Digital and Offline marketing initiatives, business KPI assessment & data analysis and insight generation-People-friendly & approachable with strong interpersonal, analytical & problem solving skills and sensitivity to dynamics of cross-cultural workspaces.I have worked with top telecom players globally to drive revenue and growth.Past role involved Marketing for South as a region,with focus on Channel Marketing, Events & Activations,Product Launches. Handling Market Research projects & Internal Engagements Specialties: Strategy planning, customer strategy, generative AI marketing, customer value management, Marketing strategy and execution, campaign management and campaign analysis. Business development,consumer researches and Marketing research, sales and negotiation,Marketing Communication, Product Launch, event management, operational expertise, Revenue planning.

Experience

1. Senior Manager (Vice President) Strategy & Consulting

   Accenture

   Jun 2025 — Present · IN

Education

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Business Administration (MBA), MBA

  2008 — 2010

• Bangalore University

  Bsc Biotech, Genetics,Biotechnology,Biochemistry

  2005 — 2008

• Kellogg Executive Education

  Northwestern University 101: Leading with Analytics

  2020 — 2020

• University of Wisconsin-Eau Claire

  • Diploma in Bioinformatics, bioinformatics

  2005 — 2006

Skills

• Market Research
• Key Account Management
• New Business Development
• Negotiation
• Sales
• Business Development
• Marketing
• Competitive Analysis
• Strategy
• Team Management
• Telecommunications
• Product Development
• Product Marketing
• Marketing Research
• Marketing Communications