Ritik Vasani
Senior SEO Engineer & Search Analyst | Technical SEO, Paid Search & Data-Driven Growth
- Role
- Digital Marketing Specialist Seo & App Marketing at Ace Infoway Pvt. Ltd
- Location
- Godhra, GJ, IN
- LinkedIn followers
- 500 followers
About Ritik Vasani
Passionate about transforming digital landscapes, I am a results-oriented SEO and Digital Marketing professional with a proven track record of driving online success. My expertise lies in crafting strategic campaigns that elevate brand visibility and engagement.With a keen eye on the latest trends in SEO and digital marketing, I specialize in implementing data-driven strategies to maximize ROI. I thrive on optimizing online presence through effective SEO techniques, SEM, and other cutting-edge approaches.As a continuous learner in this dynamic field, I am committed to staying ahead of the curve and adapting strategies to ever-evolving algorithms. My goal is to empower businesses by enabling the full potential of their online presence, promoting growth, and ensuring measurable success.Let\'s connect and explore how we can team up to bring your brand to new heights in the digital domain!
Experience
Digital Marketing Specialist Seo & App Marketing
Dec 2024 — Present
At ACE Infoway, I play a key role in growing the digital presence of our Shopify apps. With a portfolio of 20+ apps available on the Shopify App Store, our goal is to create smart, helpful solutions that improve how Shopify stores function. I’m responsible for driving organic traffic, improving SEO performance, and increasing user engagement for our apps through various marketing strategies:• & : Plan and implement effective SEO strategies to improve the search visibility of our apps. This includes keyword research, on-page and off-page optimization, and regular SEO audits to fix technical issues and boost organic performance. • & : Write and optimize SEO-friendly content such as blogs, landing pages, and app descriptions. The goal is to provide value to Shopify store owners by addressing their needs and driving quality traffic to our apps. • (): Improve our apps’ rankings within the Shopify App Store by optimizing listings with relevant keywords, clear descriptions, and engaging visuals. Monitor reviews and user feedback to maintain high ratings and a strong reputation. • : Manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and Shopify\'s own app advertising platform. These campaigns are focused on increasing app installs, generating leads, and reaching relevant audiences efficiently. • & : Track SEO and advertising performance using tools like Google Analytics, SEMrush, and Ahrefs. Analyze traffic, conversions, and keyword rankings to refine strategies and report results to internal teams.
Education
T.N.RAO INSTITUTE OF MANAGEMENT RESEARCH & TECHNOLOGY & B.ED.COLLEGE-RAJKOT
Bachelor of Computer Application, Information Technology
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