Ritik Jain
Growth Analyst at WebEngage | Retention | Campaign Strategies, Execution
- Role
- Campaign Executive at WebEngage
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Ritik Jain
I am a Digital Marketing and Growth professional with experience in CRM, lifecycle…
Experience
Campaign Executive
Jan 2025 — Present · Mumbai, IN
Managed end-to-end CRM strategy and execution for 6+ enterprise clients, driving campaigns/quarter across Email, Push, SMS, WhatsApp & Web, resulting in 20–35% higher engagement- Designed and deployed 50+ automated lifecycle journeys, reducing funnel drop-offs and boosting conversions by 30–40%, from onboarding to repeat purchase- Optimised campaign performance through A/B testing, segmentation, and predictive analytics, achieving +22% email opens,+15% push CTR, and +28% WhatsApp response rates- Developed RFM, cohort, and predictive segments, improving targeting efficiency with 2.3× engagement and 35% fewer wasted sends- Generated insights and performance reports for CXOs, identifying growth levers that drove 5–12% MoM repeat purchase growth and reduced early churn- Streamlined CRM operations by creating reusable templates and automation frameworks, reducing campaign production time by ~40%- Collaborated with clients’ marketing and product teams, owning campaign strategy, execution, and optimization, improving CRM efficiency by 20–25%- Took partial ownership of campaign planning and cross-functional coordination, laying the groundwork for future team leadership in marketing operations.
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