Rithika Gantla
Consultant @180 Degrees Consulting
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WORK HISTORY
Consultant @180 Degrees Consulting
Enhanced The Storehouse’s digital strategy by integrating Google Analytics 4 and Google Tag Manager, enabling full-funnel tracking across web and donation platforms and uncovering key drop-off points to improve conversion rates.• Developed a custom Looker Studio dashboard to visualize campaign KPIs, streamlining decision-making for communications leadership and increasing data transparency across fundraising and volunteer channels.• Conducted behavioral analysis using event data (e.g, scroll depth, button clicks) to inform UI/UX redesign recommendations, boosting engagement by reducing cognitive load and improving user navigation flow.
EDUCATION
The University of Texas at Dallas
Bachelor of Science - BS, Computer Science and Finance
Dunlap High School
High School Diploma
ABOUT RITHIKA GANTLA
Computational Research Assistant @ Stanford | CS + Finance @ UTD
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