Ritesh Saxena

About Ritesh Saxena

Specialties Marketing Brand Management • Product • Service • Pricing Market…

Experience

1. Director Marketing

   Software Assurance, Llc Appbiz360

   Nov 2012 — Present · TX, US

   Develop and drive Marketing Strategy for specific Service Line of SPA in Global Markets. Carrying out complete planning & execution of Brand Development, Promotions, Channel, Online Marketing, SEO Strategy and Processes. Working with Global Service Line leaders and stakeholders to ensure alignment with Business Plans.Design and deliver on Marketing Services portfolio for key Segments and Initiatives in Partnership with onshore peers.Offer Marketing support for key pursuits - Bid theme, Content, Asset Development, Visit experience, Collateral\'s, Presentations, Corporate Communications, Employee Portal, Profiles, Case Studies, etc. To work with the Marketing production Team in India to deliver on Global Service Line Marketing requirements. Coordinate activities leading to visual identity creation within the SPA Guidelines, Own and execute Global Service Line Marketing and Communications Programs. Manage Campaigns End to End (Strategy, Market Research, Web Services, Event support, but not limited to these), Establish an efficient offshore-onshore peer model for Global Service Line Marketing Programs.Liaising with SPA Partners as SPOC (single point of contact) as the need arises. Leading diverse Teams of Professionals to new levels of success in highly Competitive and Aggressive Environments. Ensure that the Processes, Procedures, Controls and Measurements that are currently being implemented are embedded, refined and adhered to, to ensure that the NEW Marketing Department is efficient, effective, delivers to a high standard, on time and on budget. Continual Analysis and Refinement of Marketing program\'s to ensure they are well Positioned, high Quality and achieve the desired Results.

Education

• Fortune Institue of International Business

  Master of Business Administration (MBA), International Business & Marketing

  2001 — 2003

• Christ Church College

  ISC

  1997 — 1997

Skills

• Mobile Application Design
• Mobile Platforms
• Finance
• Android Sdk
• Ios
• Ios Development
• Automated Software Testing
• Credit Unions
• Mobile Security
• Itunes
• Wearable Computing
• Mobile Testing
• Google Apps
• Game Programming
• Mobile Interaction Design
• Mobile Interface Design
• Mobile Applications
• Mobile Architecture
• Mobile Enterprise
• Real Estate
• Android
• Test Automation Framework
• Mobile Trends
• Android Development
• Mobile Devices
• Ios Design
• Mobile Games
• Wearables
• Apple Developer
• Mobile Banking
• Mobile Web Design
• Mobile Commerce
• Mobile Payments
• Mobile Computing
• App Store
• Mobile Application Development
• Computer Games
• Entertainment
• Game Development
• Jquery Mobile