Rita D.
UX UI Architect & Product Designer | Immediate Joiner | 10Yr UX | 8Yr Adobe XD | 7Yr Figma | Wireframes | Agentic UX | 7980641378 | Ex-MSH | Ex-Radikal Labs | Ex-TCS
- Role
- Assistant Consultant at Tata Consultancy Services
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Rita D.
I am a strategic UX/UI Architect and Product Designer with 10+ years of experience delivering intuitive, scalable, and inclusive design solutions across web, mobile, and enterprise platforms. I specialize in crafting accessible, high impact interfaces using Figma, Adobe XD, and Sketch, with a strong focus on user retention and engagement. I’ve led successful projects in B2B eCommerce, banking, real-time dashboards, and sentiment-driven designs. From WCAG-compliant UI to presales CX storytelling, I create UX to drive conversion and business growth
Experience
Assistant Consultant
Jun 2019 — Present · Kolkata, IN
Designed e-commerce UX for a steel company for B2B sales, resulting in a 35% increase in conversion rate and 20% reduction in bounce rate with 40% financial gains • Built a design system using Storybook and Figma Tokens to ensure UI consistency and faster delivery. • Enhanced accessibility using WCAG, ARIA roles, Axe, and Lighthouse for inclusive user experiences. • Designed AI-powered chatbot flows and generative UX elements for personalized shopping journeys. • Created real-time dashboards with D3.js and Power BI to visualize user behavior and sales metrics. • Used Hotjar for feedback-driven UX improvements and refined customer journeys. • Developed inclusive, multilingual frontend using React, Tailwind, and micro frontends
Education
Santragachi bhanumati girls high school, Howrah
Secondary Education, Mathematics and Computer Science
2002
Jadavpur University, Kolkata
Diploma in Multimedia and Animation (CAD Center), Web Page, Digital/Multimedia and Information Resources Design
Santragachi Kedarnath Institution, Howrah
Higher Secondary, Science
2002 — 2004
Calcutta University, Kolkata
Bachelor of Arts (B.A.), English Hons.
2004 — 2007
Skills
- Wireframing
- Jquery
- Css3
- Adobe Illustrator
- Adobe Indesign
- Visual Design
- Wordpress
- Web Design
- Adobe Photoshop
- UI/UX Design
- Javascript
- Html5
- Graphics
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