Margarita Shmakova
Digital Marketing Specialist (SEO/GEO + Content Marketing) | Ex-Fashion Editor & Fulbright Scholar
- Role
- Digital Marketing Specialist (Seo Geo, Content Strategy) at Sandhills Global
- Location
- Lincoln, NE, US
- LinkedIn followers
- 500 followers
About Margarita Shmakova
Digital Marketing Specialist with over nine years of experience in SEO, content strategy, and product marketing. Currently supporting Sandhills Global as a SEO strategist and digital marketing specialist for over 100 websites across the US, EMEA, APAC, and LATAM. Develop data-driven content strategies to enhance organic search performance while maintaining consistent brand voice and improving user engagement through optimized layouts, messaging, and CTAs. Skilled in web project management, conversion optimization, and organic search, with a focus on balancing search intent, user experience, and conversion rate goals. Committed to delivering scalable, global-ready messaging and impactful marketing strategies to drive brand growth and product adoption.
Experience
Digital Marketing Specialist (Seo Geo, Content Strategy)
Dec 2022 — Present · Lincoln, NE, US
Partnered with sales, content, and design teams to execute content strategies across 50+ B2B/wholesale, YMYL, and SaaS websites, driving 25% YoY organic growth across key properties- Collaborated with developers on technical audits to discover and resolve indexing and performance issues- Source 5-10 opportunities per cycle via GA4/GSC insights, improving traffic/engagement for key accounts- Accelerated brief-to-execution timelines by training the content team on AI-supported content workflows- Contribute to paid ads strategy and creative, ensuring campaign messaging, landing pages, and targeting are aligned with product positioning and go‑to‑market priorities.
Education
Hamburg University of Applied Sciences
Communication, Journalism, and Related Programs
University of Nebraska-Lincoln
Master of Arts - MA, Journalism
Saint Petersburg State University
Bachelor's degree, Journalism
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