Rita Ravindra

About Rita Ravindra

I\'m an operator and COO with a track record of scaling venture-backed consumer and DTC businesses from early growth to operational maturity. I work closely with founders to solve growth bottlenecks across retention, monetization, and operational infrastructure.As GM, Digital at FitLab, I led strategy, operations, and financial performance across a portfolio of digital fitness brands, driving growth and operational alignment at scale. Prior to that, as COO of Fitplan, I oversaw operations, partnerships, FP & A, and analytics, and led the company through its successful acquisition in 2021.My work sits at the intersection of growth and operations — improving LTV and retention, evolving supply chains, launching new revenue initiatives, and building partnerships with companies like Samsung, TransUnion, and MasterCard.More recently, I’ve been building AI-driven workflows to increase operational leverage — automating research, generating insights, and streamlining internal reporting for faster decision-making.I partner with founders and CEOs of consumer, DTC, and subscription businesses navigating the transition from early growth to scalable operations. Open to fractional COO / operating partner roles where speed, clarity, and execution matter.MBA, University of Chicago Booth | BA in Economics, UCLA.

Experience

1. Founder & Principal

   Yourupside

   Jan 2011 — Present · Los Angeles, CA, US

   Embed with consumer and DTC founders at the early and growth stages to build the operations, commercial partnerships, and go-to-market foundations that scale. Past clients include FabFitFun, HelloBello, ChowNow, Capsul Jewelry, and BrokeGirlsGuide (10x investor return).

Education

• The University of Chicago Booth School of Business

  MBA, Finance, Entrepreneurship

• UCLA

  B.A., Economics

Skills

• Strategic M&a
• Corporate Development
• Finance
• Business
• Strategic Planning
• Business Development
• Strategic Partnerships
• Start-Ups