Rita Metzinger

About Rita Metzinger

Senior operations and marketing leader with 17 years of experience driving effective and efficient large scale projects, demand generation, digital marketing, and operations across B2B, B2C, SaaS, technology, enterprise, agency, and consumer environments. I bring more than a decade of leadership experience building and scaling teams, infrastructure, and go-to-market systems that generate predictable pipeline and measurable revenue impact.My expertise sits at the intersection of demand generation, digital marketing, marketing operations, and analytics. I lead with a data-centric mindset, continuously testing, learning, and refining strategies to improve performance and scale business growth. I have led full-funnel growth strategies spanning paid and organic social, paid media, lifecycle and email marketing, ABM, product marketing, SEO/SEM, and integrated GTM programs. I specialize in designing the operating systems behind growth, including ICP development, segmentation, experimentation frameworks, buyer journey mapping, lead management and scoring, lifecycle automation, attribution modeling, and executive-level reporting.I have built marketing departments from the ground up, scaling teams to 20+ contributors and rolling standardized processes and systems across entire organizations. I have led startups from Series A through Series C, building sustainable marketing engines designed to grow with the business rather than break under scale.I am deeply experienced with modern martech and CRM ecosystems and have led multiple CRM and ESP migrations, including HubSpot, ActiveCampaign, Salesforce, and additional CRM platforms. I have managed and optimized marketing budgets exceeding $20M annually across enterprise clients, SMBs, agency portfolios, and in-house teams, consistently improving ROI, efficiency, and pipeline contribution.I have owned multi-quarter roadmaps, led complex cross-functional programs, established operating models and SLAs, and delivered executive-ready reporting across Sales, SDR, Product Marketing, RevOps, and executive leadership.I operate most effectively in Director, Senior Director, and VP-level roles where marketing owns pipeline strategy, demand execution, performance measurement, and long-term, scalable growth.

Experience

1. Senior Marketing Project Manager

   The Modern Theatre

   Jul 2022 — Present

   As Director of Marketing, I serve as the sole owner of the marketing function for a multi-state small business, with primary responsibility for product marketing, client coordination, and marketing operations. I partner directly with ownership to translate business objectives into clear positioning, programs, and operational processes that support growth and consistency across markets.I lead product marketing for performances, programs, and client experiences, shaping positioning, messaging, and go-to-market planning to ensure offerings are clearly defined, differentiated, and aligned to audience needs. This includes audience segmentation, value proposition development, launch coordination, and lifecycle communications that support awareness, engagement, and repeat participation.I own marketing operations and coordination, acting as the central point of alignment across clients, partners, and internal stakeholders. I design and manage workflows, timelines, documentation, and communication cadences to ensure programs are delivered smoothly and consistently across multiple states. My role bridges strategy and execution, ensuring operational clarity, accountability, and follow-through.Operating as a one-person marketing function, I manage systems, tools, and processes that enable scalability without adding complexity. I provide leadership with clear, executive-ready visibility into initiatives, priorities, and outcomes, and continuously refine processes to improve efficiency, consistency, and long-term sustainability.

Education

• The University of Texas at Dallas

  Master of Business Administration (MBA), Business Analytics

• SMU Cox School of Business

  Graduate Marketing Certificate, Marketing

• The University of Texas at Austin

  Bachelor of Arts - BA

• The University of Texas at Austin

  Bachelor's degree, Anthropology & American Studies, Special Honors

Skills

• Data Analysis
• Press Releases
• Digital Media
• Digital Strategy
• Direct Mail
• Web Marketing
• Project Management
• Salesforce.com
• Copywriting
• Social Networking
• Brand Awareness
• Social Media
• Digital Marketing
• Marketing Strategy
• Online Advertising
• Online Marketing
• SEO
• Customer Relations
• Outlook
• Display Advertising
• Customer Service
• Marketing
• Marketing Research
• Online Reputation Management
• Web Analytics
• Public Relations
• Email Marketing
• Media Relations
• Microsoft Word
• Event Planning
• Lead Generation
• Management
• Research
• Market Research
• Ppc
• Search Advertising
• Spreadsheets
• Account Management
• Microsoft Office
• Campaign Management