Ritam Dasgupta
Business Manager - Industrial Abrasives @Carborundum Universal Limited
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WORK HISTORY
Business Manager - Industrial Abrasives @Carborundum Universal Limited
Hebron, KY, US
EDUCATION
National Institute of Technology Surat
B-Tech, Mechanical Engineering
Indian Institute of Management Bangalore
EPGP - 1 Year Full Time MBA
SKILLS
ABOUT RITAM DASGUPTA
People buy based on emotions and justify with logic. Yet their choices are mostly predictable- Positioning is all about communicating clearly about the brand associations you want to own- It is easier to get consumers to adopt a new category, than to influence them to increase consumption. This is because an under-penetrated category represents an unsolved consumer problemThe above 3 statements (learnt from the works of Dan Ariely, HUL India, etc) forms the bedrock of my journey in Marketing, Strategy and understanding Consumer Behaviour.
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