Ritam Dasgupta
International Business | Carborundum Universal | IIM Bangalore
- Role
- Business Manager - Industrial Abrasives at Carborundum Universal Limited
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Ritam Dasgupta
People buy based on emotions and justify with logic. Yet their choices are mostly predictable- Positioning is all about communicating clearly about the brand associations you want to own- It is easier to get consumers to adopt a new category, than to influence them to increase consumption. This is because an under-penetrated category represents an unsolved consumer problemThe above 3 statements (learnt from the works of Dan Ariely, HUL India, etc) forms the bedrock of my journey in Marketing, Strategy and understanding Consumer Behaviour.
Experience
Business Manager - Industrial Abrasives
Jul 2023 — Present · Hebron, KY, US
Education
National Institute of Technology Surat
B-Tech, Mechanical Engineering
2006 — 2010
Indian Institute of Management Bangalore
EPGP - 1 Year Full Time MBA
2016 — 2017
Skills
- Procurement
- Commissioning
- Manufacturing Operations
- Process Engineering
- Management
- Business Analysis
- Business Strategy
- Supply Chain Management
- Operations Research
- Project Management
- Engineering
- Business Development
- Team Management
- Refinery
- Project Engineering
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