Rita Kapileshwarkar

About Rita Kapileshwarkar

With over 17 years of experience across sales and client engagements, I’ve built a career around understanding what truly drives people to connect with brands—and act.My years in sales taught me the power of relationships, storytelling, and strategic follow-through—skills that naturally evolved into a passion for curating meaningful customer experiences. Over time, I found myself gravitating toward the frontlines of brand building: where ideas take shape, audiences engage, and impact is felt in real-time.Today, I lead experiential marketing and events strategy for some of the world’s most forward-thinking brands—bringing together the rigour of sales and the creativity of marketing to deliver programs that inform, inspire, and influence.From field activations and product launches to CXO roundtables and global summits, I believe in building experiences that not only delight attendees but also deliver measurable business value.

Experience

1. Group Account Director

   Hyperlink Brand Solutions Pvt. Ltd.

   Nov 2023 — Present · Bangalore Urban, IN

   Driving strategic growth by building a new business pipeline exceeding across high-value sectors- Overseeing end-to-end planning and execution of B2B marketing events including CXO roundtables, partner meets, GTM launches, and employee engagement programs- Designing campaign frameworks that align event formats with brand objectives, audience segmentation, and measurable KPIs- Collaborating with internal teams (strategy, content, design, production) to deliver tech-enabled, experience-driven formats such as 360° stages, immersive booths, and narrative-led keynotes- Translating complex client briefs into structured proposals with campaign logic, engagement flow, and budget justification- Managing senior stakeholder relationships, ensuring seamless delivery, and contributing to a high proposal win ratio- Supporting internal capability development through pitch process optimization, creative packaging, and industry benchmarking

Education

• Indian Institute of Management, Kozhikode

  MDM - Sales and Marketing

  2023 — 2024

• Jain (Deemed-to-be University)

  Master of Business Administration - MBA, Sales

  2004 — 2006

Skills

• Customer Relationship Management (Crm)
• Strategy
• Team Management
• Marketing
• Training
• New Business Development
• Sales Operations
• Social Networking
• B2b
• Databases
• Account Management
• Business Development
• Vendor Management
• Business-to-Business (B2b)
• Product Management
• Crm
• Recruiting
• Marketing Strategy
• Management
• Business Strategy
• High Availability
• Sales
• Competitive Analysis
• Selling