Rita Hurtado
Senior Associate, Digital Platforms & MarTech
- Role
- Digital Platforms and Martech, Senior Associate at The Depository Trust & Clearing Corporation (DTCC)
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Rita Hurtado
Accomplished Digital Marketing leader with a proven track record in architecting cross-channel marketing campaigns that deliver audience growth, engagement and increased pipeline. Possess a deep understanding of leveraging marketing platforms/technologies for user journey and business development. Proven ability translating complex business requirements into marketing roadmaps that define success and improve accountability. Passionate about fostering a culture of innovation, collaboration, and operational excellence. • development of integrated digital marketing experiences across all touch points• management of sales-driving campaigns based on evolving business needs• advertising on social media (YouTube / LinkedIn / X / Meta) and search (Google /Bing)• implementing and training on best practices for SEM / SEO / GEO / AEOSee more at
Experience
Digital Platforms and Martech, Senior Associate
The Depository Trust & Clearing Corporation (DTCC)
Dec 2022 — Present · Boston, MA, US
Lead strategy and development for paid marketing with a focus on SEM, SEO, and programmatic advertising campaigns. Leverage Generative AI landscape to drive growth across various channels. Optimize all facets of performance marketing, translating strategies into detailed budget and channel plans, and driving efficiency and performance using data analytics and automation. Partner with cross-functional teams to optimize the customer journey, identify KPIs, and ensure accurate and timely reporting of campaign results.
Education
Boston University College of Fine Arts
Master of Music, Vocal Performance, Opera
Questrom School of Business, Boston University
Master of Business Administration - MBA
2020 — 2022
California State University, Fullerton
Bachelor of Music, Vocal Performance, Opera
Boston University Metropolitan College
Certificate in Non-Profit Fundraising Management
Skills
- Event Planning
- Email Automation
- Public Speaking
- Html
- Editing
- Search Engine Ranking
- Fundraising
- Search Advertising
- Google Docs
- Nonprofits
- Google Adwords
- Event Management
- Social Media
- Google Analytics
- Photoshop
- Adobe Creative Suite
- Singing
- Dreamweaver
- Research
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