Rita Brumlik
Media Planning Strategist and Team Leader
- Role
- Director, Paid Media at Northwestern Medicine
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Rita Brumlik
Experienced media professional adept at developing strategies and unique executions that add value to integrated marketing plans and help clients achieve business goals. Collaborated on a wide variety of accounts including health care, CPG, direct response and retail. Proficient in planning all media types including digital display, sponsorships, video and search as well as cross-platform partnerships. Led a team of 15 media professionals, mentoring them to grow in their careers and make meaningful contributions to clients\' businesses. Maintained strong long-term relationships with clients and worked as a client employee when they needed help.Specialties: Media strategy development (including all types of digital media), IMC team member, negotiating, buying, Direct Response TV planning, buying and optimization, multi-cultural buying and planning, FSI negotiation and placement.
Experience
Director, Paid Media
Jun 2017 — Present · Chicago, IL, US
Oversee paid media strategies, planning and buying for all Northwestern Medicine advertising initiatives including brand awareness, service line and reputation omni-channel campaigns. Lead, manage and provide strategic direction to media teams at multiple ad agencies as the liaison between marketing team and agency.
Education
Northern Illinois University
BS, Journalism/Advertising and English
1972 — 1976
Skills
- Social Media Marketing
- Marketing Accountability
- Marketing
- Search Advertising
- Media Evaluation
- Interactive Marketing
- Media Tools
- Dynamic Logic
- Media Research
- Media Math
- Media Selection
- Digital Strategy
- Marketing Communications
- Mentoring
- Brand Awareness
- Digital Media
- Spot Tv
- Media Buying
- Drtv Planning, Buying and Optimization
- Pro-Active Leader
- Sem
- Radio
- Srds
- Viral Marketing
- Media Strategy
- Strategic Media Planning
- Digital Marketing
- Television
- Ims Print
- Advertising
- Magazines
- Advertising Management
- Integrated Marketing
- New Media
- Mediabank
- Interactive Advertising
- Strategy
- Media Planning
- Radio Advertising
- Broadcast
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