Rita Winborne
Doctoral Researcher @University of North Carolina at Charlotte
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WORK HISTORY
Doctoral Researcher @University of North Carolina at Charlotte
Charlotte, NC, US
Doctoral Researcher, 2022 – Present Planned and managed multi-faceted, cross-category research into Blockchain and the Transformation of Inequitable Markets / The Impact of Blockchain Technology on Marketing. Markets are inherently inequitable. Markets replicate historical social norms and outdated business beliefs; they perpetuate systemic institutionalized culture and biases, and bolster unbalanced hierarchies innately built into market structures Markets have unequal distributions of wealth, resources, and power; they inherently promote a “winner-take-all” mentality, favor unfair competition between privileged incumbents and underprivileged newcomers, and they are built on inherited means or capital. This results in a gap between the privileged and the underprivileged, including gaps in trust, security, transparency, privacy, disintermediation, and monetary freedom. Blockchain has emerged as a non-linear shift to fill those gaps. It represents a profound paradigm shift from a marketplace that shares data to one that shares value. This results in greater upward mobility, economic freedom, equity in opportunities, reduced generational poverty, etc. In this research, an initial theoretical framework was first developed for “blockchain in inequitable markets,” utilizing Hunt’s indigenous theory development inductive realist methodology. Then, an empirical analysis was conducted using data from an underprivileged marketplace – undocumented El Salvadoran immigrants. Blockchain-centric solutions for inequitable markets are then discussed to answer a call to action for better marketing for a better world (BMBW). The initial theoretical framework will provide a foundation for future academic research on blockchain and inequitable markets. Lastly, implications and evidence-based suggestions for future research and practitioner guidelines are clearly outlined.
EDUCATION
Georgia State University
Bachelor of Business Administration (BBA), Business Statistics
University of North Carolina at Charlotte
Doctor of Business Administration (DBA), DEI / DIB, Business, & Marketing
Tarleton State University
Master of Arts (MA), Human Resources Management (HRM)
Webster University
Master of Business Administration (MBA)
ABOUT RITA WINBORNE
Driving leading-edge research and awareness on the potential of blockchain technology to transform marketing to create more equitable economic markets. I draw on my background in business strategy and large-scale change for Bank of America, TriNet, the Pentagon, and more. Delivering strategic initiatives that meld AI and ML to balance data privacy / cybersecurity with interactive customer communications and education. A change agent, I have a history of leading transformation that achieves evolving enterprise goals without sacrificing quality or timelines. A problem-solver who gets to the root of issues across geographically dispersed staffs, I am accustomed to crisis / urgent situations requiring risk mitigation / reshaping policies. Former Adjunct Faculty at Park U, I hold a doctorate, MBA, Six Sigma Green Belt, SPHR / SHRM / SAFe / Cybersecurity certification. My early experience was as an Apache Helicopter Pilot. STRENGTHS Business Administration, Management Strategy, Marketing, Transformation & Change Strategies, Program / Project Strategy & Planning, Banking & Financial Services, Cyber Security & Information Security, Lean, Agile Scrum, SDLC, Waterfall, DoD & Government Consulting, Technology Integration / Implementation, Reporting, Analytics, Leadership Development, Engagement & Retention, Innovation Delivery & Execution, Talent Development Strategy, Project & Performance Management, Diversity & Inclusion (D&I / DEI / DIB), Mentoring HIGHLIGHTS Overall • Selected to represent UNC Charlotte at AMA Doctoral Consortium and MMA Doctoral Consortium • Certified Project Manager & Six Sigma Green Belt with MBA and Doctorate in Business • Six Sigma Green Belt, SAFe, Cybersecurity 2.0 • Secret Clearance eligible (previous active Top Secret Clearance) • Veteran and former Apache Helicopter Pilot Bank of America • Advanced on fast track through 4 roles at HQ • Led multinational initiative employees / 7M users • Global Recognition for keeping major innovation initiative positive • Leader in innovative teambuilding / diversity activities • Annual Bank of America Volunteer Honor Roll Nominee TriNet * Selected by $34B HR consultancy to lead $15M initiative affecting 2,300+ employees * Created 1st Business Transformation War Room, which led to creation of formal training manual US Army * Selected from global candidate pool for US Army Cyber Command at the US Pentagon * Handpicked to lead minority talent acquisition program & address African American Aviation shortages * Delivered 50%+ increase in African American Aviation students in 2yrs
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