Rita Sousa
Head of Crm @Lounge
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WORK HISTORY
Head of Crm @Lounge
Project managed and executed implementation of two different CRM/CDP platforms with custom-built solutions, custom APIs, and ETL solutions - Built and managed the first CRM team at Lounge, creating a data-led roadmap - Developed my team and enabled their career progression into more senior roles - Built our BI & MI reporting dashboards facilitating business decisions - Developed Lounge\'s retention strategy via Email and SMS, automated and non-automated campaigns - Successfully launched across multiple international markets - Led the growth of Email and SMS Revenue by 80% and conversion by 39% YOY - Martech/CRM/CDP platform specialist - Hubspot / Emarsys / Exponea Bloomreach - Developed a data and customer insight-led strategy - Created new and more efficient ways of working in a fast-paced environment - Delivered effective change management on both a micro and macro scale
EDUCATION
Escola Artistica e Profissional Árvore
Técnico de Design Gráfico, Design Gráfico
Instituto Superior de Contabilidade e Administração do Porto
Marketing
SKILLS
ABOUT RITA SOUSA
I am a dependable leader with a thirst for life and a passion to inspire…
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