Margarita Markus
Lead Product Analyst @Getsafe
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WORK HISTORY
Lead Product Analyst @Getsafe
Berlin, DE
Shaping Product Analytics function in the insur-tech scale-up as a first hired product analyst- Setting up experimentation guidelines and carrying out A/B tests- Setting up self-service analytics platform via creating events dictionary and adoption of Mixpanel as product analytics tool- Ensuring value delivery through analytics via close collaboration with stakeholders from PM to executives- Delivering ThoughtSpot dashboards and ah-hoc analytics in Snowflake (Snowsight) on demand- Participating in the Interviews for hiring new members of the data team- Preparing data modelling requirements to develop DWH and enhance analytics delivery
EDUCATION
The Academy of Public Administration under the aegis of the President of the Republic of Belarus
Bachelor, Information Resource Management
ABOUT MARGARITA MARKUS
Product Data Lead | Gamedev Analyst 10 years of shaping engaging digital experiences. Advocating for data-informed decisions, backed by user behaviour analytics and experimentation. Advisor for early-stage gaming products\' analytics setup. Current Role: Product Data Analyst at Inshurtech product Getsafe. Past Leadership: Led Product Analytics team for New Products at fintech scaleup Taxfix, driving global expansion teams. Gamedev Expertise: Spent four years leading Data Analytics at gamedev giant Wargaming at Mobile R&D, focusing on high-end mobile game publishing. In this role, I managed end-to-end Data Analytics for 5+ mobile game projects, from setting up data infrastructure and tracking to business reporting, A/B testing, expanding the analytics team, and more. Early Career: Started as a Data Analyst and BI Developer at EPAM. Interests: Generative AI, digital entrepreneurship, real estate, hospitality, fine arts. Let\'s connect and explore opportunities!
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