Rita Kasat Ferrari
- Role
- Vice President, Product Management at Broadridge
- Location
- Easton, PA, US
- LinkedIn followers
- 500 followers
Experience
Vice President, Product Management
May 2021 — Present
Create and manage product strategy for Enterprise Content Management, largest revenue producing unit within digital communications Manage team of product owners to ensure both short term roadmaps and long term strategy meet objectives for revenue growth Own the vision and delivery of solutions focused on emerging technologies like machine learning, artificial intelligence, cloud-to-cloud sharing. Assess the competitive landscape including traditional archive and retrieval services, digital presentment Identify revenue opportunities, work on Go-to-Market strategies, and be accountable for our product’s P&L and pricing strategy.
Skills
- Cross-Functional Team Leadership
- Product Marketing
- New Business Development
- B2b
- Management
- Marketing Strategy
- Marketing
- Sales
- Training
- Strategy
- Strategic Planning
- Advertising
- Direct Marketing
- Social Media Marketing
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