Rita Kane Apollon

About Rita Kane Apollon

Customer-focused marketing executive with 20+ years of experience leading brand strategy, integrated marketing, and performance-driven campaigns across fashion, beauty, and luxury retail. I specialize in translating brand vision into measurable growth—elevating equity while driving traffic, conversion, and customer lifetime value.At Macy’s, I transformed how the brand showed up in the world—repositioning from promotion-first to inspiration-led, launching collaborations with cultural icons, leading marketing for proprietary fashion brands like On 34th and securing $150M+ in vendor funding to amplify storytelling across touchpoints. My work has consistently lifted brand equity, increased media efficiency, and grown customer lifetime value.My expertise spans brand repositioning, promotional strategy, content monetization, media planning, personalization, and acquisition—always grounded in insights, data, and business KPIs. I’m energized by high-growth, high-impact roles where marketing is accountable to outcomes and aligned to enterprise goals.I’m also deeply interested in how the evolution of AI can unlock new efficiencies in planning, production, and content delivery—while ensuring the human touch remains central to connection, creativity, and brand authenticity.

Experience

1. Director Marketing & Communications

   JCC MetroWest

   Nov 2024 — Present

Education

• Pace University

  BBA, Marketing, Finance

  1999 — 2003